Research and Development

Cupping is a method of systematically evaluating the aroma and taste of coffee beans. It is used by growers, buyers and roasters to assess the quality of a particular coffee sample. Proper cupping requires the adherence to an exacting set of brewing standards and a formal step-by-step evaluation process. For a coffee roaster, a great coffee cupper is essential in selecting the finest beans. Maximus' lab technicians are all US Food & Drug Administration (FDA) certified coffee cuppers.

The Maximus lab and its staff have been certified by the FDA and uses ISO standards in: